From leadership to team management, innovation, marketing or launching a startup, a recent book (De Mac Gyver à Mad Men - From Mac Gyver to Mad Men) analyzes management concepts in popular series such as Dr. House, The Sopranos, Mad Men, Six Feet Under, Breaking Bad and Sherlock. The result is a humoristic, but very relevant perspective on management.
Modern TV shows most definitely offer a fun yet serious opportunity to analyze and understand management concepts. “TV series provide us with common cultural references. As a result, they tend to offer mirrors in which we can all recognize ourselves,” explains Benoît Meyronin, marketing professor and researcher at Grenoble Ecole de Management who co-edited the publication with Benoît Aubert, director at the ICD International Business School.
The TV series analyzed in this manual offer more than the opportunity to identify with common characters and situations. The goal is to make management attractive and legitimate. "We decided to focus on a positive vision of the business world and management," adds Benoît Meyronin.
Attracting a diverse audience
By attracting a diverse audience such as business managers, local authorities, hospital staff, students and their professors, this book aims to introduce a wide variety of people to the subject of management. The book was created thanks to the collaboration of various business experts, professors and researchers who each specialized in specific themes.
Want to learn about team management? Let's look at Tony Soprano. What about compromising? How about Birgitte Nyborg in Borgen. And leadership? The Walking Dead can provide us with answers. Strategic management of information? Let's look at Narcos. How about innovation management? Sherlock and MacGyver offer new solutions and efficient innovation. Digital start-up management? Breaking Bad. The basics of marketing? Mad Men. Developing your service culture? Six Feet Under. And the list goes on...
Each chapter of the book presents a quick summary of a series and brings up an issue that can be analyzed in terms of management using the series’ scenario and its characters.
De Mac Gyver à Mad Men – Quand les séries TV nous enseignent le management, ouvrage collectif coordonné a group publication coordinated by Benoit Aubert et Benoît Meyronin. Dunod.